Editorial Product Placement

Dell et Ruhs Public Relations places a large emphasis on editorial product placement, as it is the key to any brand’s success.  Dell et Ruhs is a firm believer that editorial outreach can be done from the west coast and we pride ourselves on our close, personal relationships with key editors in New York, Los Angeles, and around the globe.  Dell et Ruhs has a very extensive database and is confident that each call made will lead to editorial coverage over time.  It is about building relationships and knowing the pitch.  Dell et Ruhs pitches editorial for features, placements and other opportunities including giveaways, online promotions and sales.  Dell et Ruhs maintains these editorial contacts with seasonal trips to New York to take desk-sides or coordinate with the clients’ New York sales showrooms for line reviews.  

In addition to consumer magazines, Dell et Ruhs focuses on coverage in the weeklies/tabloids and trades, such as Women’s Wear Daily and California Apparel News.  For trades, Dell et Ruhs writes press releases for anything newsworthy and essentially “makes” news.  For weeklies, any celebrity images are pitched for features, giveaways or credit, seeing every opportunity for press through to the end.

Upon meeting with a client, Dell et Ruhs will draw on their needs and interests and use them to tailor pitches.  For example, if a client has been striving for their first Lucky credit, wants more visits to their web site, plans to push a specific piece, or has never had a feature on themselves; Dell et Ruhs will find the void and see any needs through.